Jyoti Sarolia
Principal & Managing Partner

About Jyoti

From a young age, Jyoti has grown up in the hospitality industry. Having lived in the Alder Hotel owned by her extended family in downtown San Francisco until the age of 11, she learned first-hand many of the responsibilities that were involved in running & operating a successful hotel. Ranging from front-desk management, to housekeeping — you name it.

After attending law school for one year in San Diego, she had an opportunity in hospitality, so she had chosen to go back to her roots and follow in her parents & grandparent’s footprints. Her own legacy began when she had bought her first hotel in 1996. Currently she is a Principal at Ellis Hospitality, which is now a 3rd generation hotelier company. Their portfolio currently has seven hotel properties throughout California.

The company name was built and honored by the New York City’s Ellis Island, where her family members had entered during the early years to pursue the American dream. Currently her role at Ellis Hospitality includes overseeing all aspects of operations. Her focus is to provide continued excellent service to her visitors & customers. It starts by taking care of her employees, so they can provide service & care for their guests. This has proven to be the key to success through the years, and remains her focus for 2020. How can we better serve you? Is the conversation that permeates in her environment.

Touching further on her background & accolades, Jyoti has served as Ambassador to the South Pacific Region since 2015. She’s been a part of the Franchise & Industry Relations (F.A.I.R.) Committee since 2017. She’s also passionate towards government advocacy, having regularly participated in legislative summits — so far, three in Sacramento, and eight in Washington, D.C.

Since 2009, she’s been involved in the Choice Hotels Owners Council (CHOC) community. She started as a board member, and eventually worked her way to being the first female Chair of an FAC association in 2018. Today, she currently serves as a Past Chairman of CHOC, and is making an impact in the organization. Jyoti is excited about 2020, and becoming a pivotal member of the team at CHOC and expanding their impact and the overall success of Choice as a brand and entity.

Community Involvement

Establishing myself in the community, I've served as a Board member of Asian American Culture Society of San Diego since 2009. From 2014 to 2015, I served as a Chairman. And from 2015 to present, I continue to serve as a Past Chairman. To learn more, visit  Aacssd.com for more information.

Trade Associations in Hospitality

  • Board Member of the CVB (CVB is Convention & Visitor Bureau) in Temecula
  • Board Member of the Chula Vista Chamber of Commerce
  • Board Member of CHOC (Choice Hotel Owner's Council) from 2009 to present
  • Executive Board member of CHOC as Treasurer for 2017 to present
  • Chairman of CHOC 2018
  • Past Chairman of CHOC 2019

Hobbies & Personal Life:

I love to travel and explore different cultures in the world.  Have traveled all over the world from early years. I love to shop, cook and read and simply entertain guests. Hospitality runs in my blood. I have two teenage children. Working from home and around their schedule helps me out tremendously.