When it comes to driving bookings, providing quality guest experiences is only half the story. In our modern age, it is equally as important to effectively market your hotel to attract potential customers. Follow the 7 tips below to boost your bookings in 2019.
1. Convert leads.
Ensure your website draws in potential guests with detailed information on your hotel’s services and facilities. Consider using a retargeting tool to keep track of site visitors and follow up with them across internet platforms to incentivize them to book with your hotel.
2. Create photo-ops.
In the age of social media, it has never been easier to get free promotions. Set up scenic, picture-taking areas around your hotel and train staff to offer to take guests’ photos. Promote hashtags for guests to use when they post their pictures on social media.
3. Be active on social media.
Don’t be lazy with keeping your own social media pages up-to-date. Frequently post photos, promotions, and information on local events to attract new guests to your hotel and motivate repeat guests to rebook.
4. Promote happy guest experiences.
On your website, link to positive guest reviews. Reach out to guests who mention exceptional experiences at your hotel and ask for permission to post their testimonials. There is no better way to build a positive online reputation.
5. Connect with local businesses.
Reach out to other businesses in your area and establish partnerships. Creating package deals or offering discounts together is a great opportunity for you both to generate customers.
6. Focus on length of stay.
Increase your revenue by incentivizing guests to stay longer. Consider offering a small discount for multiple night bookings and train staff to convince guests on the edge of extending their stay to do so with a same-day deal.
7. Stay up-to-date with trends.
Keep up-to-pace with what other hotels are doing. Each week, do a quick search of your competitors’ online presence and performance. Each day, set aside half an hour to read a hospitality marketing blog post or two.
In order to maximize your hotel’s booking potential, it is essential to apply effective marketing tactics. We hope the advice above gave you some fresh ideas for increasing business in the new year.