As a hospitality professional who has worked their way up to a management position, you have probably come into contact with some exceptional industry professionals, and some not-so-great ones. In order to avoid the mistakes of ineffective hotel managers, avoid the following.
1. Setting rates based on competition, not value.
Effective revenue management requires you to set rates that match the customer’s perceived value in order to maximize your profit. This requires thorough analysis of a variety of factors of your hotel, such as its unique offerings and the type of guest it attracts. Simply pricing based on competition will not cut it in terms of maximizing revenue.
2. Neglecting the basics.
While offering specialties, such as complimentary snacks, happy hours, or extra in-room furnishings does help set you apart from competition, focusing on the extras without first taking care of the basics is detrimental to your hotel. Your top priorities should be ensuring hotel rooms are clean, amenities are functional, and staff is performing well.
3. Treating staff poorly.
Neglecting staff or not paying them what they are worth discourages them from performing to the best of their ability. Take the time to care about your staff and their needs in order to motivate your team properly.
4. Not paying attention to guest reviews.
Ignoring guest reviews is a waste of a valuable resource for knowing how your hotel is performing. Reviews offer insight as to common problems guest face as well as what guests enjoy most about your hotel. Take this feedback seriously and use it to improve your hotel.
5. Working with the wrong hotel operator.
Make sure you take the time to find the best brand fit for your hotel. Find a hotel operator to work with that fits your hotel’s style and is actively, openly communicative.
There are many things you can do right and equally as many things you can do wrong when operating a hotel. Avoiding these 5 mistakes will help you in your role as an effective hospitality professional.